How Trump Consultants Exploited the Facebook Data of Millions

Cambridge Analytica harvested personal information from a huge swath of the electorate to develop techniques that were later used in the Trump campaign.

The New York Times has just published a story about How Trump Consultants Exploited the Facebook Data of MillionsThe story is about how Cambridge Analytica, the US arm of SCL, a UK company, gathered a massive dataset from Facebook with which to do “psychometric modelling” in order to benefit Trump.

The Guardian has been reporting on Cambridge Analytica for some time – see their Cambridge Analytica Files. The service they are supposed to have provided with this massive dataset was to model types of people and their needs/desires/politics and then help political campaigns, like Trump’s, through microtargeting to influence voters. Using the models a campaign can create content tailored to these psychometrically modelled micro-groups to shift their opinions. (See articles by Paul-Olivier Dehaye about what Cambridge Analytica does and has.)

What is new is that there is a (Canadian) whistleblower from Cambridge Analytica, Christopher Wylie who was willing to talk to the Guardian and others. He is “the data nerd who came in from the cold” and he has a trove of documents that contradict what other said.

The Intercept has a earlier and related story about how Facebook Failed to Protect 30 Million Users From Having Their Data Harvested By Trump Campaign Affiliate. This tells how people were convinced to download a Facebook app that then took your data and that of their friends.

It is difficult to tell how effective the psychometric profiling with data is and if can really be used to sway voters. What is clear, however, is that Facebook is not really protecting their users’ data. To some extent their set up to monetize such psychometric data by convincing those who buy access to the data that you can use it to sway people. The problem is not that it can be done, but that Facebook didn’t get paid for this and are now getting bad press.

Social networks are creating a global crisis of democracy

[N]etworks themselves offer ways in which bad actors – and not only the Russian government – can undermine democracy by disseminating fake news and extreme views. “These social platforms are all invented by very liberal people on the west and east coasts,” said Brad Parscale, Mr. Trump’s digital-media director, in an interview last year. “And we figure out how to use it to push conservative values. I don’t think they thought that would ever happen.” Too right.

The Globe and Mail this weekend had an essay by Niall Ferguson on how Social networks are creating a global crisis of democracy. The article is based on Ferguson’s new book The Square and the Tower: Networks and Power from the Freemasons to Facebook. The article points out that manipulation is not just an American problem, but also points out that the real problem is our dependence on social networks in the first place.

Continue reading Social networks are creating a global crisis of democracy

Common Crawl

The Common Crawl is a project that has been crawling the web and making an open corpus of web data from the last 7 years available for research. There crawl corpus is petabytes of data and available as WARCs (Web Archives.) For example, their 2013 dataset is 102TB and has around 2 billion web pages. Their collection is not as complete as the Internet Archive, which goes back much further, but it is available in large datasets for research.

BuzzFeed on Breitbart courting the alt-right

Screen of emails from Dan Lyons

Buzzfeed News has an article on Here’s How Breitbart and Milo Smuggled Nazi and White Nationalist Ideas Into The Mainstream. The article in based on a cache of internal Breitbart emails and mostly deals with what Milo Yiannopoulos was up to.

From this motley chorus of suburban parents, journalists, tech leaders, and conservative intellectuals, Yiannopoulos’s function within Breitbart and his value to Bannon becomes clear. He was a powerful magnet, able to attract the cultural resentment of an enormously diverse coalition and process it into an urgent narrative about the way liberals imperiled America. It was no wonder Bannon wanted to groom Yiannopoulos for media infamy: The bigger the magnet got, the more ammunition it attracted.

Part of the story also deals with some “liberal” journalists who apparently were emailing Milo like Dan Lyons. It just get more and more sordid.

Many of those who wrote Milo seem to be disgruntled people who feel oppressed by the “political correctness” of their situation, whether in a tech company or entertainment business. They email Milo to vent or pass tips or just get sympathy.

Canadian Social Knowledge Institute

I just got an email announcing the soft launch of the Canadian Social Knowledge Institute (C-SKI). This institute grew out of the Electronic Textual Culture Lab and the INKE project. Part of C-SKI is a Open Scholarship Policy Observatory which has a number of partners through INKE.

The Canadian Social Knowledge Institute (C-SKI) actively engages issues related to networked open social scholarship: creating and disseminating research and research technologies in ways that are accessible and significant to a broad audience that includes specialists and active non-specialists. Representing, coordinating, and supporting the work of the Implementing New Knowledge Environments (INKE) Partnership, C-SKI activities include awareness raising, knowledge mobilization, training, public engagement, scholarly communication, and pertinent research and development on local, national, and international levels. Originated in 2015, C-SKI is located in the Electronic Textual Cultures Lab in the Digital Scholarship Centre at UVic.

Geofeedia ‘allowed police to track protesters’

geofeedia
From the BBC a story about US start-up Geofeedia ‘allowed police to track protesters’. Geofeedia is apparently using social media data from Twitter, Facebook and Instagram to monitor activists and protesters for law enforcement. Access to these social media was changed once the ACLU reported on the surveillance product. The ACLU discovered the agreements with Geofeedia when they requested public records of California law enforcement agencies. Geofeedia was boasting to law enforcement about their access. The ACLU has released some of the documents of interest including a PDF of a Geofeedia Product Update email discussing “sentiment” analytics (May 18, 2016).

Frome the Geofeedia web site I was surprised to see that they are offering solutions for education too.

Godwin’s Bot: Recent stories on AI

Godwin’s Bot is a good essay from Misha Lepetic on 3QuarksDaily on artificial intelligence (AI). The essay reflects on the recent Microsoft debacle with @TayandYou, an AI chat bot that was “targeted at 18 to 24 year old in the US.” (About Tay & Privacy) For a New Yorker story on how Microsoft shut it down after Twitter trolls trained it to be offensive see I’ve Seen the Greatest A.I. Minds of My Generation Destroyed By Twitter. Lepetic calls her Godwin’s Bot after Godwin’s Law that asserts that in any online conversation there will eventually be a comparison to Hitler.

What is interesting about the essay is that it then moves to an interview wtih Stephen Wolfram on AI & The Future of Civilization where Wolfram distinguishes between inventing a goal, which is difficult to automate, and (once one can articulate a goal clearly) executing it, which can be automated.

How do we figure out goals for ourselves? How are goals defined? They tend to be defined for a given human by their own personal history, their cultural environment, the history of our civilization. Goals are something that are uniquely human.

Lepetic then asks if Tay had a goal or who had goals for Tay. Microsoft had a goal, and that had to do with “learning” from and about a demographic that uses social media. Lepetic sees it as a “vacuum cleaner for data.” In many ways the trolls did us a favor by misleading it.

Or … TayandYou was troll-bait to train a troll filter.

My question is whether anyone has done a good analysis of how the Tay campaign actually worked?

Building Research Capacity Across the Humanities

On Monday I gave a talk at the German Institute for International Educational Research (DIPF) on:

Building Research Capacity Across the Humanities and Social Sciences: Social Innovation, Community Engagement and Citizen Science

The talk began with the sorry state of public support for the humanities. We frequently read how students shouldn’t major in the humanities because there are no jobs and we worry about dropping enrolments. The social contract between our publics (whose taxes pay for public universities) and the humanities seems broken or forgotten. We need to imagine how to re-engage the local and international communities interested in what we do. To that end I proposed that we:

  • We need to know ourselves better so we can better present our work to the community. It is difficult in a university like the University of Alberta to know what research and teaching is happening in the social sciences and humanities. We are spread out over 10 different faculties and don’t maintain any sort of shared research presence.
  • We need to learn to listen to the research needs of the local community and to collaborate with the community researchers who are working on these problems. How many people in the university know what the mayor’s priorities are? Who bothers to connect the research needs of the local community to the incredible capacity of our university? How do we collaborate and support the applied researchers who typically do the work identified by major stakeholders like the city. Institutes like the Kule Institute can help document the research agenda of major community stakeholders and then connect university and community researchers to solve them.
  • We need to learn to connect through the internet to communities of interest. Everything we study is of interest to amateurs if we bother to involve them. Crowdsourcing or “citizen science” techniques can bring amateurs into research in a way that engages them and enriches our projects.

In all three of these areas I described projects that are trying to better connect humanities research with our publics. In particular I showed various crowdsourcing projects in the humanities ending with the work we are now doing through the Text Mining the Novel project to imagine ways to crowdsource the tagging of social networks in literature.

One point that resonated with the audience at DIPF was around the types of relationships we need to develop with our publics. I argued that we have to learn to co-create research projects rather than “trickle down” results. We need to develop questions, methods and answers together with community researchers rather think that do the “real” research and then trickle results down to the community. This means learning new and humble ways of doing research.

#GamerGate on Hashtagify.me

hashtags data by hashtagify.me

Hashtagify.me is a neat site that tracks hashtags in Twitter. For example, here is what they have on #GameGate. They show the other hashtags that your hashtag connects to (like #NotYourShield) and you can get a trend line.

hashtags data by hashtagify.me

The trend makes it look like #GamerGate is going down, but I don’t trust their projection.

All of this is free. They also have a Pro account, but I haven’t tried that.

Thanks to Brett for this.