According to a Globe and Mail story, Buzz cuts through the on-line rumour mill, (Jerry Langton, August 4, 2005, Globetechnology Section) Accenture researchers have developed a technology called the Buzz Engine that tracks topics through lists and blogs. It looks like it does something like the culture tracker we developed, graphing the relative frequency of keywords – real-time text analysis.
Here is a quote from Gary Boone, PhD: Weblog:
At Accenture Technology Labs, we have developed the next generation of search engine. Itís a kind of summary engine that focuses on online buzz or discussion. Online Audience Analysis is a buzz engine that interactively shows how much buzz there is on a given topic. You can search for topics of interest and see how much public attention that topic receives. Is anyone talking about the new Xbox? Are more participants in technology discussion sites talking about iPods or about Creative Zen Micros? Online Audience Analysis can show you.