Last week I was interviewed by Judy Aldous on the CBC programme alberta@noon Monday June 10, 2013. We took calls about social media. I was intrigued by the range of reactions from “I don’t need anything other than messaging” to “I use it all the time for my company.” One point I was trying to make is that we all have to now manage our social media presence. There are too many venues to be present in all of them and, as my colleague Julie Rak points out, we are now all celebrities in the sense that we have to worry about how we appear in media. That means we need to educate ourselves to some degree and experiment with developing a voice.