Watch cheddar age at Cheddarvision.tv. You may not think this would be exciting, but apparently 1,391,872 people have viewed this page (as of today). The success of this webcam focused on a West Country cheddar that is being aged is partly due to stories like this one that appeared in today’s Globe and Mail, Cheesy programming? You bet (Philip Jackman, June 1, 2007). You can also see a time-lapse of the first three months of the aging on YouTube – Cheddarvision.tv. What an interesting example of viral marketing with humour.
Thanks to Alex for this.