Great Site Ranking in Google The Secret’s Out is an article on how Google ranks sites based on a reading of their US patent application which describes their approach to ranking and how they deal with spam. The article was suggested to me by Matt Patey and is worth reading. Darren Yates, the author, concludes with “Overall keep it ethical and you can’t go far wrong.” (Yates, 6/11/2005, in Buzzle.com)