The Department of the Homeland Security now has a site, Ready.gov to help us ready for biological, chemical and nuclear threats. It is full of wisdom like,
Studies have shown that taking steps to temporary seal off a room using common materials enhances the safety of a room against the impact of a chemical plume. (Ready.gov – FAQ)
Reminds me of the paranoia I grew up with during the cold war. How to prepare for the end of the world. Perhaps that’s the point – a bit of fear goes a long way. Look at the graphics from the ready.com home page. The women looking up to a “ready” man. The Buisness looking confidently at us like the Ready Kids (who are coming soon.)
Ready-to-fear.
So why is the Ad Council advertising Ready.com on the Guardian Unlimited site? That’s where I saw the ad … Is the Department of Homeland Security so insecure they have to advertise in a left-wing UK online news site? Is the Ad Council just randomly buying advertising space? Is someone trying to make fun of Ready.com?