Blogs Will Change Your Business is a long and thoughtful article on blogging from a business perspective. I’m not sure I’m convinced that businesses will be able to dominate the blogosphere, but the authors make a case for how businesses can adapt blogs to business uses. (Swamp us with high production blogs and who will bother with the amateurs?)
The article gives examples of businesses and how they have used blogs and discusses how blogging can establish consulting credibility.
The article is by Stephen Baker and Heather Green, and has a May 2, 2005 date line as the cover story for the upcoming BusinessWeek Magazine. This is thanks to Terry Flynn.
A quote,
A prediction: Mainstream media companies will master blogs as an advertising tool and take over vast commercial stretches of the blogosphere. Over the next five years, this could well divide winners and losers in media. And in the process, mainstream media will start to look more and more like — you guessed it — blogs.