A story in the Guardian Unlimited title, Online cashes in at last by Own Gibson (Oct. 18, 2004) reports on new UK data that shows that internet advertising has risen past Cinema to challenge radio.
According to research due to be unveiled today by Microsoft’s internet arm MSN, confidence is higher than ever among sales staff at major sites such as MSN, AOL and Yahoo! and the agencies that buy space on them. After years of trying, and in some cases under-delivering, it looks as if the internet’s accountability, measurability and targeting is finally making an impression on the big brands. In certain sectors, notably cars and finance, online ads are now an integral part of any big campaign, rather than an afterthought.
I wonder what percentage of this is Google ads?
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