I’m sitting at Congress 2012 in the beer tent at Wilfred Laurier. I’ve been writing a conference report of SDH/SEMI 2012. But in the beer tent they are talking about the ARG that Neil Randall (may have) started called Bonfire of the Humanities. Apparently the dean may have shut it down, but traces are left, see #bonfireofthehumanities. See also the YouTube video, Torch Institute Declares War Against University of Waterloo.
Because some may misunderstand, the Torch Institute is probably is Alternate Reality Game (ARG) satirizing the academy. With ARGs you never know what is real or not. The dean shutting things down, like the removal of the YouTube above may or may not be part of the game script. (You can see other Torch Institute videos here.) The guiding idea behind ARGs is TINAG (This is not a game.) ARGs are supposed to be games only in so far as you play with what may or may not be the game. Who knows about the Torch Institute.