Googlism is a term coined by a site that uses Google to gather information about people, places, and events. You enter a word and it returns selected phrases that describe that person. This strikes me as an example of smart text analysis and aggregation.

A more complex tools would provide the following functionality:

1. Let you choose how many sites from google to use.

2. Let you choose to go to links from those sites and how many to go to or how deep.

3. It would gather a “just-in-time” corpus for processing with other tools like a word list or co-occurrence tools.

The googlism site does some smart processing on the text and retrieves phrases that have the patterns “Geoffrey Rockwell is ….”. It doesn’t provide a concordance so much as a selection of phrases. I wonder if this is the better than traditional ways of returning results.