Everyone from Samsung to Victoria’s Secret is getting in on Roblox. We hunted down the very worst branded experiences in the all-ages game platform (and an unofficial Ryanair world)
Rich Pelley of the Guardian has a nice article about the worst corporate games in Roblox, Who wants to farm potatoes in the metaverse? Exploring Roblox’s corporate hell-worlds. Canada’s McCain’s Farms of the Future, for example, explains regenerative farming of potatoes. You can see McCain’s Regen Fries site here.
This use of a virtual gaming platform for advertising reminds me of the way Second Life was used by companies to build virtual advertising real estate. Once a space becomes popoular the advertisers follow.