From a story in the Guardian I discovered that online reading is taking off in China. According to China Daily story, Web literature turns a page with profitable storyline a large percentage of Chinese web users are reading long serialized novels for a 30-50 cents per 100,000 words (which is about a dollar for every 600-1000 pages!) The Guardian story Has China found the future of publishing? suggests that the convenience, the price, the type of serialized literature, the economic model (of independent authors and commercial sites), and the proliferation of e-readers has made it a viable business. I’m guessing that serialization is a way of discouraging pirates – people who want the next chapter will pay to get it as soon as possible.