Christopher Alexander is his 1996 talk to OOPSLA on The Origins of Pattern Theory ends by calling on programmers to reconceive what they are doing with a view to the living good.
It is a view of programming as the natural genetic infrastructure of a living world which you/we are capable of creating, managing, making available, and which could then have the result that a living structure in our towns, houses, work places, cities, becomes an attainable thing. That would be remarkable. It would turn the world around, and make living structure the norm once again, throughout society, and make the world worth living in again.
New media and multimedia likewise have to ask about the ethics of what we do. Are multimedia designers just the rhetors of the digital age – packaging the message of anyone who pays to be as entertaining as possible? Or, are we committeed to coding a living world along with programmers?