Bruce Mau of S, M, L, XL has a show in Vancouver coming to the AGO in Toronto called Massive Change and a web site with the same name. I hope the show is better than the site which is less-than-massive. Most of the web site is light on content with high-concept pop-corn ideas followed by blog-like “did you know” factoids. One part of the site, however, makes up for the rest – there is a number of full-length streaming audio interviews from a radio show at CIUT in Toronto with interesting people on the change. The creator of the Massive Change – Radio show, Jennifer Leonard redeems the site with content.
I assume Bruce Mau’s content is in the show or the book – it’s not in the silly plastic plates for Umbra that look like a massive advertising opportunity. Let me guess who one of the sponsors of the show is.
A National Post reporter asked Mau about what is overrated and he said, “I think the first image that pops into your head is exactly what is overrated: the visual.” See, National Post, “Design not in the eye of the beholder”, by Vanessa Farquharson, Oct. 4, 2004. The site proves his point – what I can see is overrated, what I can listen to is not.
Now I have to figure out how to get the hours of interviews onto my iPod. It’s time for an “Import Into iTunes” feature.
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