What would Dante think? EA puts sexual bounty on booth babes


Ars Technica has a story about how EA puts sexual bounty on the heads of its own booth babes.

EA has a new way to annoy its own models: give out prizes for Comic Con attendees who commit acts of lust with their booth babes. Also, if you win, you get to take the lady out to dinner! This is going to end well for everyone involved.

All this to promote Dante’s Inferno, their new game. I wish I had the time to identify which circle of hell Dante would have put the marketing idiot who came up with this embarassment.