The New York Times has a story by Norimitsu Onishi,
Thumbs Race as Japan’s Best Sellers Go Cellular – New York Times, about how novels written in snippets on cell phones and posted to special blogs and then published in print were five of the top ten best-selling novels.
The boom appeared to have been fueled by a development having nothing to do with culture or novels but by cellphone companies’ decision to offer unlimited transmission of packet data, like text-messaging, as part of flat monthly rates. The largest provider, Docomo, began offering this service in mid-2004.
I wonder if the serialization over time builds anticipation and sales? Does writing them on a cell phone change the prose?