Computer History Museum – Selling the Computer Revolution – Marketing Brochures in the Collection

Image from cover of timeshare brochureComputer History Museum – Selling the Computer Revolution – Marketing Brochures in the Collection is a magnificent site that makes available brochures and manuals from their collection. These include the Apple – 1 Operation Manual. The cover images alone make an interesting study.

There are many ways to study the history of a technological topic. One of the most neglected, though also the most revealing, is to look at the advertising materials companies have produced to promote their products. In a technical field such as computing, buying decisions, as expressed in such materials, are often based on a complex blend of ‘atmospheric’ messages focusing on status, and highly-detailed technical information about the product itself. (From the Overview)