Eugene Roman, the Group President of Bell Canada Systems & Technology, came to talk to a Communication Studies class about The Digitization of Everything: The MODern Era. In his talk and conversations after he asked us to look up and think about Holons. He asked us to think in the inverse – ie. not to ask how to make a better Google, but what an anti-Google would be like. He also talked about viral thinking and how to “infect” others. When we got talking about wireless (and he sees it all going wireless) he made the interesting observation that a barcode is a form of wireless communication, even if the distance is not great. What will we be able to do with barcodes if taking a picture of a barcode with a wireless camera-phone can trigger things?