‘Imagine this for a second…’ (2019) from Bill Posters on Vimeo.
A ‘deepfake’ of Zuckerberg was uploaded to Instagram and appears to show him delivering an ominous message
The issue of “deepfakes” is big on the internet after someone posted a slowed down video of Nancy Pelosi to make her look drunk and then, after Facebook didn’t take it down a group posted a fake Zuckerberg video. See Facebook refused to delete an altered video of Nancy Pelosi. Would the same rule apply to Mark Zuckerberg? This video was created by artists Posters and Howe and is part of a series
While the Pelosi video was a crude hack, the Zuckerberg video used AI technology from Canny AI, a company that has developed tools for replacing dialogue in video (which has legitimate uses in localization of educational content, for example.) The artists provided a voice actor with a script and then the AI trained on existing video of Zuckerberg and that of the voice actor to morph Zuckerberg’s facial movements to match the actor’s.
What is interesting is that the Zuckerberg video is part of an installation called Spectre with a number of deliberate fakes that were exhibited at a venue associated with the Sheffield Doc|Fest. Spectre, as the name suggests, both suggests how our data can be used to create ghost media of us, but also reminds us playfully of that fictional criminal organization that haunted James Bond. We are now being warned that real, but spectral organizations could haunt our democracy, messing with elections anonymously.