Prius: Impossible Girls


From a story in The Asahi Shimbun on Toyota goes manga for ‘Prius! Impossible Girls’ campaign I learned today that Toyota has developed a set of IMPOSSIBLE GIRLS for the different components of the Prius. Check out the site. They have something like 40 manga girl characters for the components of the latest Prius. I must say I find this anthropomorphicization rather tacky. The characters are all young girls that have nothing really to do with cars. What does it say about the Prius that they are pitching it though infantilized manga babes?