Stanford Podcasting and iTunes

Stanford iTunes is a site that will launch your iTunes so that it sees podcasts from Stanford University organized as a podcast “store”. In effect Apple gave Stanford a section of the iTunes store with its own graphics, “What’s New” section and subsections. Very interesting way to promote academic content (and the university) by being able to manage ones own area. I wonder how it works under the hood, and if Apple will let anyone create an iTunes site? From the FAQ I note that the tunes are not kept on the Apple iTunes site, but on Stanford’s server, and that therefore searching iTunes won’t work. This is thanks Peter Sutherland.