{"id":8403,"date":"2023-12-04T17:49:03","date_gmt":"2023-12-04T17:49:03","guid":{"rendered":"https:\/\/theoreti.ca\/?p=8403"},"modified":"2023-12-04T17:49:19","modified_gmt":"2023-12-04T17:49:19","slug":"who-wants-to-farm-potatoes-in-the-metaverse-exploring-robloxs-corporate-hell-worlds-games-the-guardian","status":"publish","type":"post","link":"https:\/\/theoreti.ca\/?p=8403","title":{"rendered":"Who wants to farm potatoes in the metaverse? Exploring Roblox\u2019s corporate hell-worlds"},"content":{"rendered":"<blockquote><p><a href=\"https:\/\/www.theguardian.com\/games\/2023\/dec\/04\/roblox-corporate-advertising\"><img decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/i.guim.co.uk\/img\/media\/7558621206058fdaa253adb64818bcfade3707c3\/0_23_1920_1120\/master\/1920.jpg?width=445&amp;dpr=1&amp;s=none\" alt=\"\" \/><\/a><\/p>\n<p>Everyone from Samsung to Victoria\u2019s Secret is getting in on Roblox. We hunted down the very worst branded experiences in the all-ages game platform (and an unofficial Ryanair world)<\/p><\/blockquote>\n<p>Rich Pelley of the Guardian has a nice article about the worst corporate games in Roblox, <em><a href=\"https:\/\/www.theguardian.com\/games\/2023\/dec\/04\/roblox-corporate-advertising\">Who wants to farm potatoes in the metaverse? Exploring Roblox\u2019s corporate hell-worlds<\/a>.\u00a0<\/em>Canada&#8217;s McCain&#8217;s Farms of the Future, for example, explains <a href=\"https:\/\/spudsmart.com\/the-regenerative-ag-debate-for-growing-potatoes-is-it-possible\/\">regenerative farming of potatoes<\/a>. You can see <a href=\"https:\/\/regenfries.com\/\">McCain&#8217;s Regen Fries site here<\/a>.<\/p>\n<p>This use of a virtual gaming platform for advertising reminds me of the way Second Life was used by companies to build virtual advertising real estate. Once a space becomes popoular the advertisers follow.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Everyone from Samsung to Victoria\u2019s Secret is getting in on Roblox. We hunted down the very worst branded experiences in the all-ages game platform (and an unofficial Ryanair world) Rich Pelley of the Guardian has a nice article about the worst corporate games in Roblox, Who wants to farm potatoes in the metaverse? Exploring Roblox\u2019s &hellip; <a href=\"https:\/\/theoreti.ca\/?p=8403\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Who wants to farm potatoes in the metaverse? Exploring Roblox\u2019s corporate hell-worlds<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,28,31],"tags":[],"class_list":["post-8403","post","type-post","status-publish","format-standard","hentry","category-computer-games","category-online-publishing","category-social-networking"],"_links":{"self":[{"href":"https:\/\/theoreti.ca\/index.php?rest_route=\/wp\/v2\/posts\/8403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theoreti.ca\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theoreti.ca\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theoreti.ca\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/theoreti.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8403"}],"version-history":[{"count":2,"href":"https:\/\/theoreti.ca\/index.php?rest_route=\/wp\/v2\/posts\/8403\/revisions"}],"predecessor-version":[{"id":8405,"href":"https:\/\/theoreti.ca\/index.php?rest_route=\/wp\/v2\/posts\/8403\/revisions\/8405"}],"wp:attachment":[{"href":"https:\/\/theoreti.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theoreti.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theoreti.ca\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}