{"id":222,"date":"2004-02-21T15:28:33","date_gmt":"2004-02-21T19:28:33","guid":{"rendered":"http:\/\/www.theoreti.ca\/?p=222"},"modified":"2004-02-21T15:28:33","modified_gmt":"2004-02-21T19:28:33","slug":"economics-of-spam","status":"publish","type":"post","link":"https:\/\/theoreti.ca\/?p=222","title":{"rendered":"Economics of Spam"},"content":{"rendered":"<p>Who pays for spam? <\/p>\n<p>The recipient argues this essay from the ACM pointed out to me by Matt (see his <a href=\"http:\/\/www.theoreti.ca\/wp-content\/uploads\/notes\/000217.html\">comment<\/a> to an earlier post.) <a title=\"ACM Queue - The Economics of Spam - How did we end up with recipients paying the price?\" href=\"http:\/\/acmqueue.com\/modules.php?name=Content&amp;pa=showpage&amp;pid=108\">ACM Queue &#8211; The Economics of Spam &#8211; How did we end up with recipients paying the price?<\/a> The short way to put it is that cost of writing to someone has gone dramatically down while the cost of reading has not gone down (as much.) <\/p>\n<p>Another way to look at this is through games like &#8220;a href=&#8221;http:\/\/pespmc1.vub.ac.be\/PRISDIL.html&#8221;&gt;The Prisoner&#8217;s Dilemma<\/a> which are used to examine cooperation. While many people will choose to cooperate there are always those who will try to maximize their gains by defecting &#8211; spammers have defected from a massive game of cooperation called the Internet. Given a large enough pool of players you will always get defectors, especially if the cooperators can&#8217;t quite and go play with others. In the early years the Internet had a culture of cooperation and trust, as any new project has. Now defectors are changing it.<\/p>\n<p>As Matt points out, spammers are acting rationally &#8211; they are trying to make money through advertising. Their defection may change e-mail when we give up on the current model, but in the meantime it is the recipients who pay.<br \/>\n<!--more--><br \/>\nSo how could one design a project to test different spam fighting techniques? A challenge to any solution is that it may only work if others don&#8217;t use it &#8211; when enough people implement some type of filter, the spammers adapt (and they are good at that) and find ways to bypass the filters. A new technique can&#8217;t be said to work until enough people try it to provoke the spammers to try to bypass it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Who pays for spam? The recipient argues this essay from the ACM pointed out to me by Matt (see his comment to an earlier post.) ACM Queue &#8211; The Economics of Spam &#8211; How did we end up with recipients paying the price? The short way to put it is that cost of writing to &hellip; <a href=\"https:\/\/theoreti.ca\/?p=222\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Economics of Spam<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-222","post","type-post","status-publish","format-standard","hentry","category-spam"],"_links":{"self":[{"href":"https:\/\/theoreti.ca\/index.php?rest_route=\/wp\/v2\/posts\/222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theoreti.ca\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theoreti.ca\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theoreti.ca\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/theoreti.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=222"}],"version-history":[{"count":0,"href":"https:\/\/theoreti.ca\/index.php?rest_route=\/wp\/v2\/posts\/222\/revisions"}],"wp:attachment":[{"href":"https:\/\/theoreti.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theoreti.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theoreti.ca\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}