{"id":1448,"date":"2007-01-24T02:37:06","date_gmt":"2007-01-24T07:37:06","guid":{"rendered":"http:\/\/www.theoreti.ca\/?p=1448"},"modified":"2007-01-24T02:37:06","modified_gmt":"2007-01-24T07:37:06","slug":"computer-history-museum-selling-the-computer-revolution-marketing-brochures-in-the-collection","status":"publish","type":"post","link":"https:\/\/theoreti.ca\/?p=1448","title":{"rendered":"Computer History Museum &#8211; Selling the Computer Revolution &#8211; Marketing Brochures in the Collection"},"content":{"rendered":"<p><a class=\"imagelink\" href=\"http:\/\/www.theoreti.ca\/wp-content\/uploads\/2007\/01\/timesharege.gif\" title=\"Image from cover of timeshare brochure\"><img decoding=\"async\" id=\"image1456\" src=\"http:\/\/www.theoreti.ca\/wp-content\/uploads\/2007\/01\/timesharege.thumbnail.gif\" alt=\"Image from cover of timeshare brochure\" align=\"left\" vspace=\"5\" hspace=\"5\" \/><\/a><a href=\"http:\/\/www.computerhistory.org\/brochures\/index.php\">Computer History Museum &#8211; Selling the Computer Revolution &#8211; Marketing Brochures in the Collection<\/a> is a magnificent site that makes available brochures and manuals from their collection. These include the <a href=\"http:\/\/www.computerhistory.org\/brochures\/full_record.php?iid=doc-43729572afbd3\">Apple &#8211; 1 Operation Manual<\/a>. The cover images alone make an interesting study.<\/p>\n<blockquote><p>There are many ways to study the history of a technological topic. One of the most neglected, though also the most revealing, is to look at the advertising materials companies have produced to promote their products. In a technical field such as computing, buying decisions, as expressed in such materials, are often based on a complex blend of \u201a\u00c4\u00f2atmospheric\u201a\u00c4\u00f4 messages focusing on status, and highly-detailed technical information about the product itself. (From the <a href=\"http:\/\/www.computerhistory.org\/brochures\/overview.php\">Overview<\/a>)<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Computer History Museum &#8211; Selling the Computer Revolution &#8211; Marketing Brochures in the Collection is a magnificent site that makes available brochures and manuals from their collection. These include the Apple &#8211; 1 Operation Manual. The cover images alone make an interesting study. There are many ways to study the history of a technological topic. &hellip; <a href=\"https:\/\/theoreti.ca\/?p=1448\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Computer History Museum &#8211; Selling the Computer Revolution &#8211; Marketing Brochures in the Collection<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,11],"tags":[],"class_list":["post-1448","post","type-post","status-publish","format-standard","hentry","category-history-of-computing-and-multimedia","category-internet-culture-and-technology"],"_links":{"self":[{"href":"https:\/\/theoreti.ca\/index.php?rest_route=\/wp\/v2\/posts\/1448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theoreti.ca\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theoreti.ca\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theoreti.ca\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/theoreti.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1448"}],"version-history":[{"count":0,"href":"https:\/\/theoreti.ca\/index.php?rest_route=\/wp\/v2\/posts\/1448\/revisions"}],"wp:attachment":[{"href":"https:\/\/theoreti.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theoreti.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theoreti.ca\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}