{"id":1325,"date":"2006-09-23T18:57:15","date_gmt":"2006-09-23T22:57:15","guid":{"rendered":"http:\/\/www.theoreti.ca\/?p=1325"},"modified":"2006-09-28T10:02:53","modified_gmt":"2006-09-28T14:02:53","slug":"nielsen-f-shaped-pattern-for-reading-web-content","status":"publish","type":"post","link":"https:\/\/theoreti.ca\/?p=1325","title":{"rendered":"Nielsen: F-Shaped Pattern For Reading Web Content"},"content":{"rendered":"<p><a class=\"imagelink\" href=\"http:\/\/www.theoreti.ca\/wp-content\/uploads\/2006\/09\/FPattern.jpg\" title=\"Pattern in Reading Web Pages\"><img decoding=\"async\" id=\"image1324\" src=\"http:\/\/www.theoreti.ca\/wp-content\/uploads\/2006\/09\/FPattern.thumbnail.jpg\" alt=\"Pattern in Reading Web Pages\" align=\"left\" vspace=\"5\" hspace=\"5\" \/><\/a>There is an <a href=\"http:\/\/www.useit.com\/alertbox\/reading_pattern.html\">F-Shaped Pattern<\/a> to the way users read the web according to one of Jakob Nielsen&#8217;s <a href=\"http:\/\/www.useit.com\/alertbox\/\">Alertbox<\/a> columns on usability. The Alertbox reports on a study that used eye tracking to see where users looked on a web page. <\/p>\n<p>The study has implications for writing for the web if Nielsen is right that viewers typically scan a page in an &#8220;F&#8221; pattern where they scan a couple times horizontally and then vertically down.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There is an F-Shaped Pattern to the way users read the web according to one of Jakob Nielsen&#8217;s Alertbox columns on usability. The Alertbox reports on a study that used eye tracking to see where users looked on a web page. The study has implications for writing for the web if Nielsen is right that &hellip; <a href=\"https:\/\/theoreti.ca\/?p=1325\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Nielsen: F-Shaped Pattern For Reading Web Content<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-1325","post","type-post","status-publish","format-standard","hentry","category-interface-design-and-usability"],"_links":{"self":[{"href":"https:\/\/theoreti.ca\/index.php?rest_route=\/wp\/v2\/posts\/1325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theoreti.ca\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theoreti.ca\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theoreti.ca\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/theoreti.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1325"}],"version-history":[{"count":0,"href":"https:\/\/theoreti.ca\/index.php?rest_route=\/wp\/v2\/posts\/1325\/revisions"}],"wp:attachment":[{"href":"https:\/\/theoreti.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theoreti.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theoreti.ca\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}