ubimark.com: around the world with QR tags

Shannon sent me this link to Ubimark.com a project from Purdue that is using QR codes to enhance reading. They created an edition of Around the World in 80 Days with QR codes that allow users to get at supplemental information and social media zones. I’m not sure I like the large QR codes all over the printed page, but the idea of augmenting things easily with QR codes is a good one.