Ubiquity: Why People Don’t Read Online

Wendell Piez pointed me to an article in Ubiquity: An ACM IT Magazine and Forum with the title Why People Don’t Read Online and What to do About It. It is by Michelle Cameron (Vol 6, Issue 40, Nov. 2-8, 2005) and is short and easy to read. It nicely summarizes the reasons people don’t read off the screen and how to write for those who scan. The last guideline is:

Know when to stop writing. Like now.